BetAdvisor.ng is free to read. To pay for research, writing and running the site, we take part in affiliate programmes run by betting operators. This page explains plainly how that works, what it changes and what it does not.
In one sentence: if you open an account with a bookmaker after clicking one of our "Visit" or "Get app" buttons, we may be paid a commission by that bookmaker; you pay nothing extra, and it never changes a score, a ranking or what a review says.
How our operator links work
Every link from our pages to a bookmaker goes through an address on our own site that starts with /go/ followed by the operator's name, for example /go/betway/. When you click it, this happens:
- 1. You clickA button such as "Visit", "Claim offer" or "Get app".
- 2. We count the clickOne click is added to a daily total for that operator. No name, phone number or account details are stored; to filter out bots we use a short-lived page-view cookie and a hashed IP check that expires after about a minute.
- 3. We send you onTo the operator's affiliate link where we have one, or straight to its official site where we do not.
- 4. You decideRegistering, depositing and betting happen on the operator's site, under its terms.
Not every operator we write about has an affiliate deal with us. For those that do not, the /go/ link simply opens the official site. Search engines are told not to follow /go/ links, and the buttons are marked as sponsored links in the page code. Ordinary links to our own pages, such as guides, predictions and reviews, are never affiliate links.
How commission is paid
Depending on the programme, an operator may pay a one-off amount when a new customer it can trace to us registers and deposits, or a share of the operator's revenue from that customer over time. These are standard arrangements in the industry. Under a revenue share, our commission grows with what the operator earns from the account, which means it rises when customers lose. We think you should know that, and it is one more reason we never encourage anyone to bet more or chase losses. We are paid by the operator; we never handle your deposits, stakes or winnings.
What commission never changes
- Scores. Every score follows our published method on how we rate betting sites. Commission is not one of the inputs.
- Rankings. Tables are ordered by score, not by commission. Operators cannot pay for a position.
- Criticism. If a review mentions a downside, such as strict bonus terms or support that is not available around the clock, it stays in, whether or not the operator is a partner.
- Coverage. We review and mention bookmakers we have no deal with when they matter to readers, and we warn about brands that closed or hold only an offshore licence.
- Tips. Football predictions and booking code guides are never chosen to favour a bookmaker.
Bonuses and promo codes
Bonus figures in our tables come from our operator records and may change; the operator's own terms on its site always take priority. Where a review site prints a promo code that only records where a customer came from, it does not unlock a bigger offer, and we say so in our reviews. We do not sell codes, and nobody legitimate does.
Who runs the site
Pages are researched, written and checked by our team and published under the shared editorial pen name Seyi Adewale, as explained on the editorial team page. More about the project is on about BetAdvisor.ng. If you think a page reads like an advert, or a figure is out of date, tell us through the contact page and we will check it.
An affiliate link is not betting advice
A link is only a way to reach an operator. It is not a recommendation to bet, or to bet more. Betting is for adults 18+ only; set a budget before you deposit and use the limits in your account. Our responsible gambling page lists tools and where to get help.
Frequently asked questions
Do I pay more if I use your link?
No. Offers and terms are the same, and you pay nothing extra. Any commission is paid to us by the operator.
Are all your operator links affiliate links?
All links to operators go through our /go/ addresses, but not every operator has a deal with us. For those that do not, the link simply opens the official site.
Does commission affect your rankings?
No. Tables are ordered by our published score, and commission is not part of the method.
What do you record when I click a link?
A click is added to a daily total for that operator. We do not store your name, phone number or account details.
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